Why Spark

The impact that we want to have on our people is so that they
Understand challenges through empathy,
Be open minded in finding the right solutions,
And have the courage to action.

Our mission

Understanding and embedding human-centred design in your everyday work life creating more meaningful products and services that deliver value to both you and the business.


We created Spark to help Shell on the journey of change to become a truly customer centric organisation. We are going to support this mission by creating a Human-centred Design competence sitting across Shell’s departments and functions